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Browsing by Subject Fashion symbol
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Showing results 1 to 1 of 1
Símbolo de moda, actitud, imagen de marca y boca a boca electrónico en relación a la intención de compra en la moda sostenible
Obregon Araoz, Ana Lucia
;
Valle Vásquez, Romina Alejandra
-
5-Oct-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Moda sostenible
;
Decisiones de compra
;
Boca a boca electrónico
;
Intención de compra
;
Imagen de marca
;
Símbolo de la moda
;
Sensibilidad ambiental
;
Sustainable fashion
;
Purchase decisions
;
Electronic word of mouth
;
Intention
;
Brand image
;
Fashion symbol
;
Environmental sensitivity
