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Browsing by Subject Fashion influencers
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Showing results 1 to 2 of 2
Relación entre Influencers y Decisión de Compra de artículos de moda en mujeres de 18 a 30 años en Lima en 2022
Malpartida Saavedra, Desire Antuanet
;
Lozano Indica, Antonella
Asesorado por
Daneri Romero, Miguel Ángel
10-Oct-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Fashion influencers
;
Moda
;
Decisión de compra
;
Comportamiento del consumidor
;
Marketing de influencers
;
Fashion
;
Influencers
;
Fashion influencers
;
Purchase decision
;
Influencer marketing
;
Consumer behavior
;
Fashion marketing
;
Marketing strategies
Relación entre la actitud hacia el influencer de moda y la intención de compra en jóvenes de Lima Moderna, 2022
Delgado Acosta, Andrea Romina
;
Mesones Guillen, Angela Samantha
Asesorado por
Bohórquez Villalta, Jorge Luis
26-Apr-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing de influencers
;
Influencers de moda
;
Actitud hacia el influencer de moda
;
intención de compra
;
Instagram
;
Influencer marketing
;
Fashion influencers
;
Attitude towards the fashion influencer
;
Purchase intention