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info:eu-repo/semantics/bachelorThesis
El ciberartivismo en la estrategia digital publicitaria de Project Pietà para promover identidad
Miranda Cerna, Alessandra Melissa
Asesorado por Gallardo-Echenique, Eliana Esther
20-Nov-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Artivismo digital; Estrategia publicitaria; Identidad; Autenticidad de marca; Digital artivism; Advertising strategy; Identity; Brand authenticity
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