Browsing by Subject Digital advertising, consumer behavior, Generation Z
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Asesorado por Otiniano Castillo, Lorella Priscila
2024
Universidad Católica Santo Toribio de Mogrovejo
Publicidad digital, comportamiento del consumidor, generación Z; Experiencia del usuario, plataformas digitales, marketing digital; Consumo responsable, ética publicitaria, cultura digital; Digital advertising, consumer behavior, Generation Z; User experience, digital platforms, digital marketing; Responsible consumption, advertising ethics, digital culture