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Browsing by Subject Cosméticos ecológicos
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
La imagen de marca y el conocimiento del consumidor en relación a la actitud y las normas subjetivas de los consumidores frente a los green cosmetics (cosméticos ecológicos) en canales offline
Farhi Vexelman, Deborah
;
Saldaña Ortega, Rodrigo
Asesorado por
Mendoza Cuellar, Hector Jose
4-Jun-2022
Universidad Peruana de Ciencias Aplicadas (UPC)
Imagen de marca
;
Cosméticos ecológicos
;
Actitud
;
Conocimiento del consumidor
;
Normas subjetivas
;
Maquillaje
;
Brand image
;
Green cosmetics
;
Attitude
;
Consumer knowledge
;
Subjective norms
;
Make up
