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Browsing by Subject Consumer psychology
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
La música como recurso publicitario para cambiar las actitudes negativas en el público millennial. Caso ‘’Soy Yo’’ de Movistar
Canales Guerra, Gianella Rous
Asesorado por
Arbaiza Rodríguez, Francisco Antonio
13-Sep-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Actitudes de marca
;
Música
;
Spots publicitarios
;
Psicología del consumidor
;
Brand attitudes
;
Music
;
Advertising spots
;
Consumer psychology