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Browsing by Subject Consumer brand identity
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
El amor, la confianza e identidad de marca del consumidor en relación a la lealtad de marca en la categoría de plataformas de streaming
Sifuentes Flores, Claudia Valeria
;
Lopez Cornejo, Jamir Carlos
Asesorado por
Florián Castro, Rafael Orlando
12-Sep-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Amor de marca
;
Confianza de marca
;
Identidad de marca del consumidor
;
Lealtad de marca
;
Streaming de video
;
Imagen de marca
;
Contenido de marketing en redes sociales
;
Brand love
;
Brand trust
;
Consumer brand identity
;
Brand loyalty
;
Video streaming
;
Brand image
;
Social media marketing content