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Browsing by Subject Consumer brand identification
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Showing results 1 to 1 of 1
Experiencia de marca memorable, actitud de marca e identificación de marca-consumidor en relación con la lealtad de marca en aerolíneas.
Masias Aguilar, Eugenio Israel
;
Morales Del Campo, Patricia Aydee
Asesorado por
Cristobal Suvderlan, Damaris Heidi
;
Veliz Chumbiauca, Tulia Palmira
23-Aug-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Experiencia de marca memorable
;
Actitud de marca
;
Identificación de marca-consumidor
;
lealtad a la marca
;
Memorable brand experience
;
Brand attitude
;
Consumer brand identification
;
Brand loyalty