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Browsing by Subject Consumer attitude towards the ad
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Efecto del Influencer marketing en la moda a través de Instagram para las Mypes en Lima Moderna
Hoempler Aliaga, Katherine Dajhana
;
Chipana Alarcón, Karla Miluska
Asesorado por
Bohorquez Villalta, Jorge Luis
6-Mar-2019
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing de influencia
;
Identificación con el producto
;
Actitud del consumidor hacia el anuncio
;
Intención de compra
;
Instagram
;
Influencer marketing
;
Source credibility
;
Source attractiveness
;
Product mach-up
;
Meaning transfer
;
Consumer attitude towards the ad
;
Purchase intention
