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Browsing by Subject Cine publicitario
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Showing results 1 to 1 of 1
La percepción de los millennials universitarios de la UPC sobre la publicidad en el cine. Caso Asu Mare 3.
Matallana Soto, Luis Rolando
Asesorado por
Castro Bernardini, María José
22-Sep-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Cine publicitario
;
Product placement
;
Cine peruano
;
Percepción de marcas
;
Story telling
;
Advertising Cinema
;
Product placement
;
Peruvian cinema
;
Brand perception