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Estrategia publicitaria BTL y su impacto en las ventas del seguro de protección de tarjeta ofertado por el Banco Cencosud – oficina del Mall Aventura Plaza en el segmento C del distrito de Trujillo – 2015
Sanchez Salas, Jessica Gabriela
;
Placencia Vargas, Cesar Antonio
Asesorado por
Herbias Figueroa, Margot
2015
Universidad Privada Antenor Orrego - UPAO
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