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Browsing by Subject Brand defense
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Genialidad de marca, amor de marca y el boca a boca en relación a la defensa de la marca en el sector de las marcas de moda de lujo accesible
Ramirez Feijoo, Marco Antonio
Asesorado por
Cristobal Suvderlan, Damaris Heidi
19-Apr-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Amor de marca
;
Genialidad de marca
;
Defensa de marca
;
WOM
;
Brand love
;
Brand genius
;
Brand defense