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Browsing by Subject Beneficios hedónicos
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Showing results 1 to 1 of 1
Beneficios utilitarios y hedónicos de las ventas promocionales y su relación con la decisión de compra en las tiendas de conveniencia para la categoría de bebidas alcohólicas.
Callalli Apaza, Bruno Daniel
;
Vila Quispe, Jordy Kevin
Asesorado por
Cristobal Suvderlan, Damaris Heidi
21-Aug-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Ventas promocionales
;
Beneficios hedónicos
;
Beneficios utilitarios
;
Percepción del producto
;
Decisión de compra
;
Sales promotion
;
Hedonic benefits
;
Utilitarian benefits
;
Product perception
;
Purchase decision
