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Browsing by Subject Autocongruencia real
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Relación entre autocongruencia, apego a la marca y compras impulsivas
Chirinos Barrientos, Dariana Alexandra
;
Mazuelos Ordoñez, Alessandra Milagros
Asesorado por
Guardamino Baskovich, Romy
8-Jul-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Compra impulsiva
;
Apego a la marca
;
Valor de marca
;
Autocongruencia real
;
Impulsive purchase
;
Brand attachment
;
Brand value
;
Actual self-congruence
