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Browsing by Subject Advertising disclosure and type of influencer
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Showing results 1 to 1 of 1
Incidencia del marketing de influencers en la intención de compra de millennials en restaurantes de Lima Metropolitana en 2022
Maeda Rivadeneyra, Luis Adrián
;
Rojas Verástegui, Cristina Jeruth
Asesorado por
Araya Ugarte, Guillermo Agustín
10-Aug-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing de influencers
;
Reconocimiento de marca
;
Credibilidad de los influencers
;
Intención de compra
;
Declaración publicitaria y tipo de influencer
;
Influencer marketing
;
Brand recognition
;
Influencer credibility
;
Purchase intention
;
Advertising disclosure and type of influencer
