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Browsing by Subject 4P's of marketing
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Trabajo de Suficiencia Profesional
Pérdida de clientes en un supermercado online posicionado en Lima, Perú.
Mojonero Vasquez, Mariella Akemi
;
Nunura Tafur, Almendra Anais
Asesorado por
Hernani Angulo, Jesica Vanesa
15-Nov-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Technological change
;
Pérdida de clientes
;
Retención de clientes
;
Comportamiento del consumidor
;
Cambio tecnológico
;
4P's de marketing
;
Customer churn
;
Customer retention
;
Consumer behavior
;
4P's of marketing