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Browsing by Author Vasquez Romero, Llushve Honshely
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
El efecto del valor percibido del contenido generado en redes sociales en la satisfacción del cliente, el boca a boca electrónico, la lealtad de la marca y la intención de recompra
Vasquez Romero, Llushve Honshely
;
García Raggio, Luis Felipe
Asesorado por
Bazo Quintana, Pedro Vicente
26-May-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Valor percibido
;
Intención de recompra
;
Lealtad de marca
;
Satisfacción del consumidor
;
Bebidas energizantes
;
Perceived value
;
Repurchase intention
;
Brand loyalty
;
EWOM
;
Consumer satisfaction
;
Energy drinks
