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Browsing by Author Vargas Mayorga, Juan Franco
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Análisis de la Estructura de la Personalidad de la Marca y sus Efectos Sobre la Imagen y la Lealtad: Aplicado a la Marca de Gaseosa Coca Cola, del Distrito de Tacna, Año 2017
Vargas Mayorga, Juan Franco
-
2017
Universidad Privada de Tacna
Identidad de marca
;
Imagen de marca
;
Branding
;
Marketing