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Browsing by Author Ugaz Terry, Luis Alberto,
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info:eu-repo/semantics/bachelorThesis
El marketing relacional y la fidelización de los clientes de la banca de negocios de Scotiabank – Mall Aventura Plaza de Trujillo en el año 2016.
Ugaz Terry, Luis Alberto,
Asesorado por
Calvanapón Alva, Flor Alicia
2016
Universidad César Vallejo
Mercadotecnia relacional
;
Relación con los clientes
;
Lealtad de los clientes
;
Satisfacción del consumidor
