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Browsing by Author Tovar Veliz, Josselyn Paola
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
La credibilidad y la interacción para-social de los influencers digitales en la intención de compra de productos de moda y maquillaje en la generación Y y Z de Lima Metropolitana
Tovar Veliz, Josselyn Paola
;
Yañez Molero, Roxana Alexandra
Asesorado por
Carlos Miñano, Lourdes Milagros
23-Jun-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Intención de compra
;
Credibilidad
;
Millennials
;
Centennials
;
Productos de belleza
;
Purchase intention
;
Credibility
;
Beauty products