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Browsing by Author Torres Pinguz, Jose María
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Trabajo de investigación
Factores emocionales que influyen en el consumidor de cerveza y en su elección del producto
Abarca Concha, Julio Cesar
;
Torres Pinguz, Jose María
Asesorado por
Talledo Flores, Óscar Hernán
2-Mar-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Purchase decision
;
Emociones
;
Motivación
;
Identidad de marca
;
Decisión de compra
;
Emotions
;
Motivation
;
Brand identity