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Browsing by Author Torres Lipa, Dayana
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Influencia del brand equity de consumidores millenials del distrito de Santiago de Surco, en su intención de compra de prendas de vestir de la marca Zara
Torres Lipa, Dayana
Asesorado por
Morales Bueno, María del Carmen
2021
Universidad ESAN
Marcas registradas
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Industria del vestuario
;
Lealtad de marca
;
Comportamiento del consumidor
;
Consumidores jóvenes