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Browsing by Author Terry Pereda, Stephany Lisset
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
El contenido de marca y la experiencia de marca en línea con relación al compromiso del consumidor a través de instagram
Huapaya Sánchez, Vanesa
;
Terry Pereda, Stephany Lisset
Asesorado por
Mendoza Cuellar, Héctor José
1-Mar-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Contenido de marca
;
Experiencia de marca
;
Compromiso del consumidor
;
Instagram
;
Branded content
;
Online brand experience
;
Customer engagement
;
Instagram
