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Browsing by Author Samame Balarezo, Sebastián Nicolás
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
El valor de marca en cigarrillos y su relación con la lealtad de los consumidores de 18 a 25 años de Nivel Socioeconómico A y B en Lima Metropolitana
Samame Balarezo, Sebastián Nicolás
Asesorado por
Bazo Quintana, Pedro Vicente
30-Jun-2019
Universidad Peruana de Ciencias Aplicadas (UPC)
Valor de marca
;
Lealtad de marca
;
Empresa de cigarros
;
Brand value
;
Brand loyalty
;
Cigarettes