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Browsing by Author Saldaña Casquino, Patricio Jesús
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info:eu-repo/semantics/bachelorThesis
Impacto de la inversión en marketing y ventas sobre el valor de mercado de las principales empresas listadas en la bolsa de valores de Lima, para el periodo 2012 - 2017, Arequipa 2018 una aproximación metodológica
Saldaña Casquino, Patricio Jesús
Asesorado por
Lewis Zúñiga, Patricio Federico
2018
Universidad Católica San Pablo
Inversión en marketing y ventas
;
Valor de mercado
;
Bolsa de valores de Lima
;
Modelo Econométrico