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Browsing by Author Rondan Pinedo, Luz Indhira
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Relación de motivación altruista y motivación egoísta del patrocinador de fútbol, actitud del consumidor e intención de compra en Lima 2023
Rondan Pinedo, Luz Indhira
;
Vega Herrera, Merly Cecilia
Asesorado por
Berdejo Chavez, Pedro Ruben
6-May-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Motivación altruista
;
Motivación egoísta
;
Patrocinador de fútbol
;
Actitud del consumidor
;
Intención de compra
;
Altruistic motivation
;
Selfish motivation
;
Football sponsors
;
Consumer attitude
;
Purchase intention