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Browsing by Author Román Augusto , José Antonio

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info:eu-repo/semantics/bachelorThesis
Green perceived benefits y Brand credibility en relación al Repurchase intention de green products
Román Augusto , José Antonio; Garrido Lecca Vera, Camila Beatriz
Asesorado por Mendoza Cuellar, Hector Jose
19-Aug-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Credibilidad de marca; Intención de recompra; Conciencia ambiental; Brand credibility; Buy-back intention; Environmental awareness
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