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Browsing by Author Rodriguez Zapata, Mayna Yamile
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info:eu-repo/semantics/bachelorThesis
Impacto del marketing de influencia en la generación Z de Lima sobre tendencias de moda y belleza en Instagram durante el 2022
Rodriguez Zapata, Mayna Yamile
;
Villanueva Silva, Romina Angelica
Asesorado por
Velásquez Pacheco, Blanca Roxana
2023
Universidad San Ignacio de Loyola
Marketing de influencia
;
Influencer
;
Posicionamiento
;
Generación Z
;
Instagram
