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Browsing by Author Rodriguez Ramirez, Renzo Javier
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Showing results 1 to 1 of 1
La percepción de gamers hombres de la UPC de 20 a 25 años sobre el ingame advertising de la marca Adidas presente en el videojuego FIFA20
Rodriguez Ramirez, Renzo Javier
Asesorado por
Arbaiza Rodriguez, Francisco
;
Yalan Dongo, Eduardo
20-Aug-2022
Universidad Peruana de Ciencias Aplicadas (UPC)
In-game advertising
;
Percepción
;
Consumidor
;
Valor de marca
;
Actitud de marca
;
Branding
;
Perception
;
Consumer
;
Brand value