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Browsing by Author Roberto Saldaña Davila, Martin Justo
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info:eu-repo/semantics/doctoralThesis
Comunicación de la marca, consumo socialmente responsable, y su influencia en la reputación corporativa y a su vez en la fidelidad de los consumidores en la industria de la panificación en Lima, Perú
Roberto Saldaña Davila, Martin Justo
Asesorado por
Haro Zea, Karla Liliana
19-Dec-2023
Universidad Peruana Unión
Comunicación de la marca
;
consumo socialmente responsable
;
Reputación corporativa
