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Browsing by Author Rivas Lara, Daniel Alexander
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Plan de Marketing Mix para la captación y fidelización de lectores del diario el Norteño de la empresa editora La Industria de Chiclayo S.A. - Chiclayo 2018
Rivas Lara, Daniel Alexander
;
Suarez Cortegana, Delia Elisa
Asesorado por
Vergara Wekselman, Betty Liliana
2018
Universidad de Lambayeque
diario
;
Plan de marketing mix
;
fidelización
;
captación
;
lectores
