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Browsing by Author Ramirez Martel, Maria Fernanda
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Showing results 1 to 1 of 1
Variables que influyen sobre la lealtad de marca en la compra de cosméticos de marca verde en mujeres de Lima en 2023
Arias Castro, Giancarlo Ralfh
;
Ramirez Martel, Maria Fernanda
Asesorado por
Vitale Machado, Washington Daniel
7-Mar-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
credibilidad de marca
;
calidad de marca
;
lealtad de marca
;
respaldo de influencers
;
compartimiento del consumidor
;
marca verde
;
brand credibility
;
brand quality
;
brand loyalty
;
influencer endorsements
;
consumer compartment
;
green brand
