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Browsing by Author Ramírez Villanueva, Aida Ninoshka
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info:eu-repo/semantics/bachelorThesis
El impacto de la percepción de las marcas sostenibles en la toma de decisión de consumo en la generación Z de San Isidro
Ramírez Villanueva, Aida Ninoshka
Asesorado por
Ventura Egoávil, José
2023
Universidad ESAN
Marca sostenible
;
Decisión de consumo
;
Generación Z