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Browsing by Author Quispe Pérez, Nicole Solange
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info:eu-repo/semantics/bachelorThesis
Actividades de marketing en social media de marcas deportivas en relación a la satisfacción e intención de compra en la generación Y de Lima metropolitana
Quispe Pérez, Nicole Solange
Asesorado por
Lodeiros Zubiria, Manuel Luis
9-Jul-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing
;
Social media
;
Intención de compra
;
Marcas deportivas
;
Purchase intent
;
Sports brands
