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Browsing by Author Ponce Campos, Geraldine Joyce
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info:eu-repo/semantics/bachelorThesis
El discurso emocional como estrategia de comunicación en entrevistas en vivo. Análisis del caso del candidato presidencial Rafael López Aliaga en la primera vuelta del proceso electoral 2021 en Perú (octubre 2020 a abril 2021)
Ponce Campos, Geraldine Joyce
Asesorado por
Tovar Gil, Gloria
25-Oct-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Comunicación política
;
Discurso emocional
;
Campaña política
;
Procesos electorales
;
Estrategias de comunicación
;
Political communication
;
Emotional speech
;
Politic campaign
;
Electoral processes
;
Communication strategies