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Browsing by Author Pinto Larrea, Mateo Jorge
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Relación entre patrocinio deportivo y valor de marca de empresas del sector consumo masivo en 2020
Graham Chávez, Sebastián
;
Pinto Larrea, Mateo Jorge
Asesorado por
Calvo Córdova, Juan Fernando
22-Feb-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Patrocinio deportivo
;
valor de marca
;
consumo masivo
;
patrocinio
;
Sport sponsorship
;
brand equity
;
mass consumption
;
sponsorship
