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Browsing by Author Parodi Puiggrós, Ariana Patricia
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
La influencia de la estrategia de comunicación con propósito ecológico en las motivaciones de compra de los consumidores de Patagonia
Parodi Puiggrós, Ariana Patricia
Asesorado por
Arbaiza Rodríguez, Francisco
17-Apr-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing verde
;
Estrategias de comunicación
;
Motivación de compra
;
Green marketing
;
Communication strategies
;
Purchase motivation