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Browsing by Author Ordoñez Cóndor, Milagros Stefanny
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Showing results 1 to 1 of 1
La influencia de la imagen de marca, frente al precio y calidad, en la decisión de compra de productos de cuidado personal. Caso: Head & Shoulders
Estañis Ramos, Vanessa Abigail
;
Ordoñez Cóndor, Milagros Stefanny
Asesorado por
Martinez Lobaton, Jorge Isaías Octavio
31-Oct-2024
Pontificia Universidad Católica del Perú
Champú--Industria y comercio--Perú--Lima Metropolitana
;
Marcas registradas--Perú--Lima Metropolitana
;
Mujeres--Perú--Lima Metropolitana
;
Comportamiento del consumidor--Perú--Lima Metropolitana