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Browsing by Author Nakamura Gibu, Rodrigo Alberto
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Los elementos del social media marketing y brand equity, con relación a la intención de compra de autos nuevos de gama alta
Nakamura Gibu, Rodrigo Alberto
;
Ramírez Aguirre, Alvaro Rodrigo
Asesorado por
Mendoza Cuellar, Hector Jose
8-Jul-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing
;
Valor de marca
;
Intención de compra
;
Brand value
;
Purchase intent