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Browsing by Author Muñoz Lora, Carlo Andre
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
La lealtad de marca y su influencia en la de decisión de compra de zapatillas deportivas en jóvenes entre 18 a 35 años en Lima Metropolitana
Muñoz Lora, Carlo Andre
Asesorado por
Cortés Quiroz, José Luis
23-Jan-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing relacional
;
Identidad de marca
;
Fidelización
;
Intención de compra
;
Relational marketing
;
Brand identity
;
Loyalty
;
Purchase intent