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Browsing by Author Muñiz Carrillo, Daniela
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info:eu-repo/semantics/bachelorThesis
“Posicionamiento de Promart como una marca novedosa e inspiradora en el mercado peruano, a través del desarrollo de una estrategia digital para la categoría de tendencias”
Murga García, Daniela Lisset
;
Muñiz Carrillo, Daniela
Asesorado por
Alvarado Chávez, Julio César
13-Nov-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Promart
;
Fahrenheit
;
Estrategia de comunicación y publicidad
;
Posicionamiento de marca
;
Atributos de marca
;
Categoría tendencia
;
Communication and advertising strategy
;
Brand positioning
;
Brand attributes
;
Trend category
