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Browsing by Author Molina Feijóo, Fiorella Rocío
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La relación entre el compromiso de marca, conocimiento de marca, boca a boca a través de las redes sociales y la intención de compra de clientes de 25 a 45 años de cafeterías independientes de Lima, 2021
Molina Feijóo, Fiorella Rocío
;
Sánchez Vera, Franco Sergio
Asesorado por
Araya Ugarte, Guillermo Agustín
9-Feb-2022
Universidad Peruana de Ciencias Aplicadas (UPC)
Café
;
Marketing digital
;
Compromiso de marca
;
Intención de compra
;
Coffee
;
Digital marketing
;
Brand commitment
;
Purchase intent