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Browsing by Author Mezzich Santaya, André
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Kulturrelevante Unternehmenskommunikation als erfolgskritischer Faktor zur Erschlieβung neuer Internationaler Märkte
Mezzich Santaya, André
Asesorado por
Müller-Thurau, Claus Peter
2-Jul-2022
FOM Hochschule für Oekonomie & Management
Comunicación corporativa
;
Cultura organizacional
;
Marketing estratégico
;
Estudios de mercado
;
Internacionalización de las empresas
