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Browsing by Author Meza Vicuña, Katya Alessandra
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Showing results 1 to 1 of 1
Valor de marca de destino, autenticidad de marca de destino y compromiso con la marca de destino en relación a la intención de revisita en marketing de destino
Meza Vicuña, Katya Alessandra
;
Luna Victoria Garcia, Fernando Javier
Asesorado por
Cristobal Suvderlan, Damaris Heidi
22-Sep-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing de destinos
;
Valor de marca de destino
;
Autenticidad de marca de destino
;
Compromiso con la marca de destino
;
Intención de revisita
;
Destination Marketing
;
Destination brand equity
;
Destination brand authenticity
;
Destination brand engagement
;
Revisit Intention
