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Browsing by Author Mesias Garcia, Lorena Valentina
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Showing results 1 to 1 of 1
Trabajo de investigación
Dimensiones de inbound marketing y brand equity con respecto a la intención de compra en la categoría de cosméticos en Lima Metropolitana
Mesias Garcia, Lorena Valentina
;
Lopez Paico, Leyla Jackeline
Asesorado por
Mendoza Cuellar, Hector Jose
9-Jul-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Cosmetics
;
Inbound marketing
;
Intención de compra
;
Cosméticos
;
Purchase intent