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Browsing by Author Mendoza Vasquez, Teresa de Jesus
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Valor de marca en una marca local de comida rápida en intención de compra de millenials, Chiclayo 2022
Mendoza Vasquez, Teresa de Jesus
Asesorado por
Vasquez Santisteban, Alex Humberto
2024
Universidad Católica Santo Toribio de Mogrovejo
Valor de marca y intención de compra
;
Marcas locales de comida rápida
;
Consumidores millennials
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Brand value and purchase intention:
;
Local fast food brands
;
Millennial consumers