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Browsing by Author Mendoza Quijada, Marylyn Myshell
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info:eu-repo/semantics/bachelorThesis
Impacto de un modelo de sistema CRM en la fidelización de los clientes de la Distribuidora Ferretera Ronny S.A.C. de la ciudad de Trujillo en el año 2014
Mendoza Quijada, Marylyn Myshell
;
Vilela Goicochea, Yesnaya Saraí
Asesorado por
Alpaca salvador, Hugo Antonio
2014
Universidad Privada Antenor Orrego - UPAO
Modelo de sistema CRM
;
Fidelización de clientes
;
Sugar CRM
;
Marketing relacional
;
Indicador clave de desempeño
