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Browsing by Author Medrano Pérez, Niurka Alessia
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Relación de la influencia de las celebridades y la intención de compra en marcas de cosméticos
Medrano Pérez, Niurka Alessia
;
Santamaria Fernández, Arly Nayr
Asesorado por
Florián Castro, Rafael Orlando
4-Dec-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Influencia de celebridad
;
Intención de compra
;
Atractivo de la celebridad
;
Confianza de la celebridad
;
Experiencia de la celebridad
;
Celebrity endorsement
;
Purchase intention
;
Celebrity attractiveness
;
Celebrity trustworthiness
;
Celebrity experience