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Browsing by Author Medina Pauca, Alexandra Julissa
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info:eu-repo/semantics/bachelorThesis
Influencia del branding emocional en la comercialización, consumo de la cerveza Pilsen Callao y propuesta de mejoramiento en la ciudad de Arequipa
Medina Pauca, Alexandra Julissa
;
Moscoso Rodríguez, Fabiola Yamileth
Asesorado por
Valcárcel Vera, Jerdie Salomón
2017
Universidad Nacional de San Agustín de Arequipa
Mercadotecnia
;
Administración de estrategias
;
Branding emocional
;
Branding
;
Publicidad de productos
