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Browsing by Author Matos Castro, Diego Enrique
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Segmentación de los clientes de supermercados de Lima moderna según su valoración de la marca WONG a partir del modelo de Brand Equity de Aaker
Matos Castro, Diego Enrique
;
Tejada Carrillo, Carla María
;
Oré Gutierrez, Leslie Zolim
Asesorado por
Macara-Chvili Helguero, Andrés
21-Jan-2020
Pontificia Universidad Católica del Perú
Segmentación del mercado--Investigaciones
;
Supermercados--Perú--Lima
;
Marcas de fábrica--Mercadeo